Description – Direct-To- Consumer/
Subscription Manager
·
Work with Sales team in supporting all carriers in the region as well as, assisting in other special project
initiatives
·
Follow up on contracts for designated
markets; manage product launches supported with marketing materials, communication campaigns, and promotions for launching new
content and/or new services.
·
Lead product launch plans including
advertising, website, carrier relations, sales analysis and competitor analysis
·
Drive
productive marketing partnerships with carriers, new app store and platforms.
·
Develop marketing programs from
concept to execution, and communicate results to internal team and external
partners.
·
Work in
partnership with the product marketing team to execute channel-drive programs
as part of go-to-market strategies and pushing core catalogue titles.
·
Prepare
channel marketing plans on specific titles/channels to support the product
franchise plans.
·
Development, implantation
and management of white label services and/or promotions together with the
carriers.
·
Review and run
brand and licensor approvals on marketing and advertising creative’s – related
to TV advertising, print, direct mail, and online.
·
Assist Head of
Sales & Marketing for LATAM in overall planning and take on
responsibilities for ad hoc projects
·
Maintain carrier relationships
including securing invoices and appropriate reporting to LA headquarter.
·
Ensure products launch on schedule working in
partnership with Deployment, QA, Submissions teams, strategic planning and
Finance/collection.
Planning & Analysis
·
Develop
marketing calendar, go-to marketing strategies and promotions by channel.
·
Forecast sales
potential of marketing programs, and deliver post-mortem analysis, making
strategic recommendations to improve marketing ROI.
- Prepare and present monthly summaries that highlight channel marketing wins, learning, and opportunities.
- Develop and pitch presentations to internal publishing team and external partners.
·
Analyze sales figures to validate
effectiveness of product launches and promotions
Sales Reporting & financial invoicing for Account Management
- Generate Monthly report for Mexico market due the 10th of each month
- For sales forecast, compile information and analyze market information for unit sales and actual local currency (or USD) sales:
ü
Monitor sales figures of titles on a
monthly basis
ü Maintain insert data on our USA system (DSS)
ü Direct contact with our business analyst on USA
ü Create Sales data for invoicing and collection
Professional Qualifications
Requirements:
- Strong analysis skills required.
- Ability to partner across functions
- Minimum 4-8 years relevant work experience
- Background in consumer marketing and advertising
- BS/BA required
- Understanding of marketing, promotions, and pricing strategies
- Excellent interpersonal, organizational, presentation & communication skills
- The ability to work well in a dynamic, fast-changing environment that requires a high degree of multi-tasking with minimal supervision
- Experience in the interactive entertainment/video games industry preferred.
- Effective time management and work prioritization skills
- Strong Microsoft Office skills and advanced proficiency in PowerPoint and Excel required.
Personal Characteristics (talents/capabilities)
- Excellent communication skills are critical, both verbal and written
- Entrepreneurial spirit and instinct for driving revenue
- Views challenges as opportunities; focused
- A team player who is able to work collaboratively within the group and across business units/functions
- Excellent organization and analytical skills: detail oriented and thorough
- Technology and Internet awareness/ implementation, with the demonstrated ability to transform traditional processes utilizing technology
- Must be a self starter and results driven
Send you resume to emorais@ea.com
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